As a trade fair location Düsseldorf is home to a one fourth of the world’s biggest trade fairs. One of these global No. 1 trade fairs is boot! It is a mirror image of the international market and visualises its motto “Experience 360° Water Sports” on a “one-to-one scale” with its ranges of boats, yachts, and water sports.
Accessories Segment is Popular
Over 50,000 visitors are annually attracted to Düsseldorf by the boot segment accessories – from engines and technical supplies, equipment, instruments to power supply systems whether classic gen-sets or solar energy systems, to efficient propellers. This makes Halls 10, 11 and 12 a popular segment at boot. One premiere at the coming trade fair will be the series production of the Neander Dtorque turbo-charged diesel outboard engine by Neander Motors.
Cooperation between the Prince Albert II Foundation and Deutsche Meeresstiftung
Brand new information: boot Düsseldorf will announce its cooperation with Monaco’s Prince Albert Foundation and the German Maritime Foundation at boot 2017. “For us as the organiser of boot it is a great honour to be able to present the two important organisations and their work for the protection of the sea. Our aim is to introduce the theme of marine protection to key enterprises and decision makers,” delights Michelidakis.
670,000 People take to Diving every year
Diving is in, great fun and becoming ever more popular. These findings are confirmed by boot Düsseldorf, since Halls 3 and 4 where diving gear, suits and state-of-the-art equipment is exhibited, are in high demand. Presented here once again will be the international top vendors for the “most beautiful pastime in the world”, as divers rejoice at their sports. In Germany 670,000 people dive on a regular basis every year and these figures have been growing here and in other European countries for years now. At boot they are in for a wide range of information revolving around diver’s training provided by the leading organizations such as Padi, Protec, PSS worldwide, SSI as well as the German Sports Diving Association. The diving halls therefore provide a perfect opportunity to prepare for the next dives and find out about new provisions governing diving during the cold time of the year
Diving Destinations enchant with Dreamlike Underwater Worlds
The diving destinations presented at boot are about dream places rather than sober-minded training and technology. Both highly demanded and exotic travel destinations are represented here whisking visitors away to their dreamlike underwater worlds. The Philippines, Azores, Fuerteventura, Indonesia Portugal and Honduras lure travellers with joint participations. Presenting its attractive diving regions for the first time will be Sardinia. Those preferring inland waters to the open seas can find out from the “Tauchclub Dachstein-Salzkammergut” club about the excellent diving conditions in the fascinating underwater world of Lake Hallstätter.
Try-Out Diving Training
Visitors whose appetite is then whetted for a dive can immerse themselves with full diving gear in the 6 x 4.60 m large and 1.80 m deep pool. Suit, compressed air bottle, diving regulator and fins are provided free of charge while competent diving instructors from the leading diving and training organizations provide tips and advice.
“Living at sea level” at the Beach Resort
“Living at sea level” is the motto of the Beach Resort at boot 2017. The new trade fair area is home to hotels and club resorts located by the water – be this sea or inland waters – and which stand out from the rest with a wide range of water sports. In the water tourism hall 13 the suppliers present the whole diversity of these sports by, in and on the water. Precisely the right form of holiday making for all those wanting to do a charter turn first and then spend an active week at a hotel right by the water.
Cruises as popular as ever
Those preferring to spend their dream holidays completely on the water, however, are well catered for at the Cruise Pavilion. At this maritime travel market in Hall 14 the market leaders in this industry will present the cruising hot spots. With this offering boot Düsseldorf strikes a chord because the number of cruise passengers has been rising for years in Europe reaching the record of 6.6 million people in 2015.
Play Now! Join in! The new Advertising Campaign for boot
And completing this new trio is “Play Now”! After the successful multi-picture strap line ringing in the brand re-launch of boot in 2010 and the “Experience 360° Water Sports“ in the Gold Campaign featuring successful athletes acting as ambassadors of their sports, now water sports fans are in the limelight. Commenting on this Michelidakis said: “With Play Now” we encourage all people with a flair for sports in and on the water to join in and visit boot to experience this unique atmosphere with us in Düsseldorf. In the middle of winter we are placing water sports and a holiday feel centre stage, allowing our visitors to dream of summer.”
“Play Now” is an authentic, high-octane campaign. When watching the images and videos you can feel that “Play Now” was made by water sports enthusiasts for water sports enthusiasts. Here passion comes into play. “Play Now” stands for fun and entertainment, curiosity and trying out new things but also for information and discovering and developing a passion for water and these sports.
boot Düsseldorf scores points as the world’s biggest water sports fair in eleven categories – with very realistic shots of people who enjoy their sports. Be it the fisherman who proudly present his catch, the canoeist before descending a steep, rocky riverbed, kite surfers dashing across th4e sea, yachtsmen in a fresh breeze, Stand Up Paddling (SUP) on a lonesome river, couples on a luxurious super yacht, flying windsurfers as they jump out of the seam, divers with a whale shark in the depths of sea, wakeboarders gliding over a lake on the cable, a ride in a racy powerboat or the next dream holiday by the water – these campaign motifs simply whet the appetite for water and sea.
In this way “Play Now”, of course also reflects the feeling at boot. Here visitors can dream about holidays on gloomy January days or actively actively try out sports otherwise only possible to pursue in summer. Wakeboarding and skimboarding, SUP, diving, canoeing, sailing, fishing and – as presented before – even real surfing can be experienced live in the themed worlds of boot in 17 exhibition halls. So fun with water is guaranteed and, at the same time, visitors can gather information on, or also buy, new “water toys” such as an inflatable for the kids, a new surfboard for the sporty mum, a pedigree sailing yacht for daddy or a power boat for the whole family. “In our new campaign we have pictured the eleven sports categories of boot in such an exciting and realistic way that each water sports enthusiast will want to join in Play Now,” explains Michelidakis.
To the tune of 1,800 Exhibitors from 60 Countries 17 Exhibition Halls
At boot 2017 to the tune of 1,800 exhibitors from 60 countries will be presented on 220,000 square metres. All 17 exhibition halls are occupied providing a complete overview of the world market for water sports. Says Michelidakis: “The exhibiting companies gear their exhibition budgets specifically to Düsseldorf so as to present themselves in all their splendour. boot is the world’s biggest boat and water sports show: over 1,800 boats will be on display here in Düsseldorf.” Over 50% of exhibitors come from the neighbouring European countries and overseas now. Leading here are the major water sports nations: the Netherlands, Italy, France and Great Britain.
Boating and water sports are fun but also make a major contribution to the global economy. According to data provided by ICOMIA, the International Council of Marine Industry Associations, last year 100,000 companies manufactured boats and yachts worldwide. They employed 1,000,000 staff who produced approx. 25 million boats and yachts annually. In 2015 the annual sales of the industry amounted to US$ 40 billion, with Europe accounting for 50% of the turnover. Here 280,000 people are employed in boat and yacht building.
Website: www.boot.de.