Patagonia posted $10 million in sales on Black Friday and donated all of it to environmental non-profit organisations.

The outdoor apparel brand had promised to do so heading into the busy holiday shopping week and reported that the single-day sales were record breaking. “We expected to reach $2 million in sales — we beat that expectation five times over,” said Patagonia President and CEO Rose Marcario. “The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organisations working around the world.”

Marcario said that along with many loyal customers, the initiative attracted thousands who have never purchased anything from Patagonia before. “We’re encouraged to see the great interest from so many in making buying decisions that align with strong environmental values — and taking steps to get more directly involved as well,” she said.

Source: www.angling-international.com.