Saltwater Terminal Tackle brand Cox & Rawle has appointed UltraCast to be their distributor in Belgium, The Netherlands, Luxemburg and France – their debut together was last weekend at the Hengelsport– en Botenbeurs 2018 at the Jaarbeurs, Utrecht.
FishingMatters’ Managing Director, Mark Hamnett, commented: “This is a logical partnership for us as UltraCast is an established distributor in the territory with premium tackle brands and a sound customer base. From my perspective, the continental market needs local representation, so we are delighted to be able to work with Didier and his team.”
“The Netherlands is an important market for our fly-fishing business especially in terms of Predator and Sea Bass patterns so it is now important for us to work with a partner focused on grass roots distribution in sea fishing” he added.
UltraCast owner, Didier Laroy stated: “This is a perfect fit for us and enables us to cover the premium terminal tackle market with some of the best terminal tackle in the business. We have already received a great level of interest especially for beach casting hooks and components and will be rolling out the rest of the range in the coming months”.
FishingMatters owns iconic British hook brands; Partridge of Redditch, Sprite and Cox & Rawle and is looking for distribution partners in the East European markets.
For further information please contact:
Mark Hamnett, tel. +44 (0)7917 – 543 392
Didier Laroy, Tel. +32 (0)476 – 54 36 91