One of North America’s top fly reel manufacturers has announced a partnership with a product design agency that it says will take it to the ‘next stage of growth’.

Bauer Fly Reels has joined forces with Paul Richardson, of Rise Creative Design Studio, an award-winning UK-based fishing-related agency. Richardson will work alongside Bauer professionals to develop its range of fresh and saltwater reels.

Bauer Fly Reels has hired Paul Richardson, of the Rise Creative Design Studio, to work on future launches.

“We are delighted to welcome Paul to Bauer. He has successfully demonstrated throughout his career the ability to design innovative, award-winning products. He is a passionate fly fisherman and I look forward to him collaborating with the team here in Twin Bridges for the next stage of growth for Bauer Fly Reels.”

“I am highly charged by my next endeavour in the global fly fishing market. The opportunity to form a working coalition with two market leaders in the premium USA brand space was too tempting to resist. Both brands have an enviable reputation in the current marketplace, along with an innovation-centric heart. I am very excited to join the team. Together we hope to use the fabulous foundations we have here as a catalyst to deliver to the market many new and exciting launches.”

Source: http://www.angling-international.com.