City Escape

George Revel is a city dwelling fishing guide with a popular fly shop in downtown San Francisco. Through his guidance we escape city life and find hidden gems in sight of downtown. We follow George, a Smith retailer, and his life there, his conservation efforts, his guiding business, and how he escapes the urban monotony with friends John Rickard and Ben Engle. The conversation centers around city life, conservation, fishing, and what keeps him motivated as an outdoors guide. Our adventure takes us from San Francisco Bay fishing to a nearby river, giving texture to all the Modern Explorer has at their fingertips.



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