Outdoor retailer Orvis has launched a film tour in the USA as part of their 50/50 On the Water campaign aimed to inspire more women to get out on the water and discover the joys of fly fishing.

The family-friendly film tour features 90-plus minutes of storytelling, highlighting anglers and fisheries from around the world. Films include Orvis’s latest 50/50 On the Water film, as well as stories of connection, recovery and conservation that take the audience from the Smith River to Glacier National Park to Greenland and French Polynesia. Events and showings are hosted by retail and nonprofit partners and proceeds will be donated to the local nonprofit partner of their choice. A full list of the films can be found on the Orvis blog.

 

Movement

The tour is part of the 50/50 On the Water movement, initiated by Orvis to inspire and celebrate women in the sport. It includes women-specific gear development, education, adventure experiences, nonprofit partnerships and storytelling.

 

 

“This initiative is an industry-wide endeavor,” says Jackie Kutzer, one of the catalysts behind the 50/50 movement. “Brands across the industry came together to thoughtfully curate a collection of films that celebrate women and conservation within the sport. We wanted to make it easy for folks to create and host their own event. This will hopefully be the first of many women-centric events to keep building on our momentum of reaching gender parity in the world of fly fishing.”

Retail and nonprofit organizations interested in hosting a stop on the tour and supporting the cause can click here to sign up. Hosts receive a full event package including films, raffle prizes and marketing materials. The tour is limited to 100 events, first come, first served. Questions should be directed to 5050@orvis.com.

 

 

Source: www.thefishingwire.com.

 

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