Jim Murphy is returning to Pure Fishing in a new role. It will see him oversee the global sales and production of rods and reels within the group’s Hardy, Greys, Fenwick and Pflueger brands.

His return to the world’s largest manufacturer of fishing tackle as Director of Fly Fishing was announced this week. He was previously President of Hardy North America and was central in its transition into the Pure Fishing group following its acquisition in 2013. He resigned his post in 2014.

“I’m taking this role as a tremendous opportunity for not only myself, but for all of the brands within the new Pure Fishing,” said Murphy. “I call it the new Pure Fishing because of the positive changes it has been making of late in reconfiguring the company and I’m thrilled to be a part of the team the group has worked hard to create.”

Pure Fishing said that the intent behind creating this new role within the company is to expand the footprint of Hardy, Fenwick and Pflueger in fly fishing and bring the brands back to the forefront of the industry. “I can’t think of anyone better suited to fill this role within the company,” said Jon Schlosser, Vice President of Marketing at Pure Fishing. “Jim brings a very strong development background that fits well with our agenda for driving innovation and technology into industry leading products.”

As well as his tenure at Hardy, Murphy is a former Vice President of Sales at R.L. Winston Rod Company and was the founder of Redington.

Source: www.angling-international.com.

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