Patagonia made Artifishal to defend wild salmon and wild rivers, and to illustrate the devastating costs—ecological, financial and cultural—of human arrogance. If there’s a future for salmon and the communities that depend on them, it’s in the realization that the best hatchery is a healthy river.
Protect Wild Salmon
Tell decision-makers to stop wasting money on failed plans and invest in science-based solutions to save endangered wild salmon and orcas: Stop hatcheries, reduce harvest and remove dams.
Photos: (Top) Down the drain. Thousands of domesticated hatchery salmon pour into San Francisco Bay. BEN MOON (Bottom) Concerned citizens protest net-pen salmon farms at a Cooke Aquaculture facility in the Puget Sound, Washington. BEN MOON.
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