We are delighted to announce that this week marks our 30th anniversary. In those 30 years, RIO has been built up from a “mom and pop” company selling fishing journals, hand-tied leaders, and waterproof labels, to become the world’s most popular fly line, leader, and tippet brand.
Our heritage is based on innovation, fly fishing passion and countless hours of product testing and refinements – all with the desire to develop the finest performing fly fishing equipment in the world.
Many firsts in fly lines
Among many awards, accolades and firsts, RIO developed the first line specifically designed for Spey casting (the WindCutter), the first Skagit line, the first low-stretch fly line, the strongest trout tippet material (Powerflex Plus), the best-selling trout line on the market (RIO Gold), and the most recent development, the slickest fly line coating ever measured – SlickCast.
RIO is located in SE Idaho, close to some of the best trout fishing in the world, and with a crew of hard-core, passionate fly fishers working in every department at RIO, the innovation and desire to create new, and better products remains strong and our core focus.
Here’s to the next 30!!
Interesting Fact: The company name “RIO” derived from the Rio Colorado in Costa Rica, where founders Jim & Kitty Vincent ran a tarpon camp in the late 1970’s.
RIO was “born” in Blackfoot, ID, on July 27th, 1990.
In Case You Missed It…
This week’s link to the previous RIO Fly Fishing Tip shows you the importance of recognizing current speed, and adjusting the angle you cast when swinging a wet fly. Watch, learn and enjoy!
To celebrate our 30th anniversary, we are giving away a fantastic selection of RIO trout lines, spooled up with backing on Redington I.D reels and in a RIO branded Fishpond reel case. The package includes an InTouch RIO Gold, InTouch RIO Grand, InTouch RIO Perception, and InTouch Trout LT, all in WF5F sizes,
To win, simply let us know why you like RIO. Send your answer along with your name and address to: “firstname.lastname@example.org“, where we will choose our favorite response.
Only emails with the subject title “RIO 30th Anniversary Competition” will be put in to the draw.
RIO Products | 5050 South Yellowstone Highway, Idaho Falls, ID 83402 USA
Tel.: +1 208-524-7760 | +1 800-553-0838
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