Patagonia made Artifishal to defend wild salmon and wild rivers, and to illustrate the devastating costs—ecological, financial and cultural—of human arrogance. If there’s a future for salmon and the communities that depend on them, it’s in the realization that the best hatchery is a healthy river. Watch Now Protect Wild Salmon Tell decision-makers to […]

The road to extinction is paved with good intentions. Artifishal is a film about the high cost of hatcheries, fish farms and human arrogance. We made this film for several reasons: As anglers, we recognize that wild fish are the only way to ensure that fishing is there for our kids and theirs. As taxpayers, […]