RIO’s “Behind The Brand” series is a beautiful collection of short videos exploring the life, work and fly fishing love of some of the key employees at RIO. Each film follows a RIO employee around their favorite local water, talks about what they do at RIO, and showcases their favorite set up for their fishery. […]
This fourth episode of RIO’s “Behind The Brand” series follows Wayne Peterson, RIO’s R&D production designer, to SE Idaho’s Teton River in pursuit of the beautiful cutthroat trout that inhabit this lovely creek. “Behind The Brand” is a collection of short videos exploring the life, work, and fly fishing love of some of the key […]
Scandinavian fly fishing brand Guideline has just gone live with the digital format of its 2017 catalogue. The paper-version has also left the printers and will be distributed to dealers from the beginning of the New Year. Guideline’s Henrik Larsson: “We have loads of new products for 2017 and we are really looking forward to […]