Quiet by Name. Powerful by Design. Never Spook a Fish Again. Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor. Reliable, rugged and built to last, the new ultra-quiet Lowrance Ghost freshwater […]
Two of the biggest players in the fishing electronics market – Lowrance and Garmin – will go head to head with new trolling motors at next week’s ICAST show. Both companies have kept their products largely under wraps, but the news in both cases has been leaked on social media. A YouTube video […]
Built to Last – New Lowrance Trolling Motor to be Unveiled at ICAST. We put our 60-plus years of innovation and marine electronics expertise to work in designing our new trolling motors. After years of researching when and why trolling motors fail, we went to work to exceed those standards, building our first trolling motor, […]
LiveSight™ Sonar turns every cast into a sight-fishing experience with real-time views of lure and fish movements. Anglers can watch fish react to their presentation – as it happens – and gain insight on what’s working, what isn’t and what to do next. Best Live-Sonar Fishfinding Tool Available Anglers will have an easier time […]
Lowrance®, a world-leader in fishing electronics since 1957 — announced the release of a new, innovative pulse compression radar, HALO24, which combines the performance and reliability of Lowrance’s award-winning radars with the advantages of a new profile and lightweight design.
Lowrance®, a world-leader in fishing electronics since 1957 — announced recently the release of Link-9, its latest VHF radio. Designed as a replacement for the current Link-8, the Lowrance Link-9 VHF radio features a sleek, industrial design with a large, intuitive interface, removable fist microphone, built-in AIS receiver and a front mountable mechanical design for easy installation.
Lowrance®, a world-leader in fishing electronics since 1957 — announced last Autumn the release of its new high-performance line of fishfinder/chartplotters, HDS LIVE™. A significant leap forward in fishfinding technology, HDS LIVE delivers powerful real-time sonar, charting and connectivity features including Active Imaging™, LiveSight™, Genesis Live and LiveCast™ smartphone integration.
Lowrance®, a world-leader in fishing electronics since 1957 — recently announced the next-generation release of its powerful, yet affordable fishfinder/chartplotter family, Elite Ti2. Delivering enhanced high-resolution sonar functionality, wireless networking and Bluetooth® call/text message display, the Elite Ti2 gives anglers access to features previously reserved for Lowrance’s premium HDS family of displays.
Navico – the world’s largest manufacturer of marine electronics and C-MAP – a leading supplier of digital navigation products to the recreational and commercial marine market – announced this week that they have merged. Effective immediately, C-MAP will become another powerful brand in the Navico portfolio — alongside Lowrance®, Simrad® and B&G®. The merger will […]
New HOOK2 sets the standard for ease of use and affordability. Lowrance®, a world-leading brand in fishing electronics since 1957, announced this week the new HOOK2 series of fishfinders/chartplotters, delivering a new standard for ease of use and affordability. At the heart of the world’s easiest-to-use HOOK2 fishfinder/chartplotter series is Lowrance Autotuning sonar – a […]