Lowrance®, a world-leader in fishing electronics since 1957, this week announced Eagle®, the latest offering in the brand’s entry level fishfinder/chartplotter lineup. Featuring newly designed high-definition enhanced sonar, with FishReveal™ technology and detailed C-MAP® charting including Genesis Live, Eagle is Lowrance’s most accessible fishfinder yet. “Eagle brings Lowrance’s high-definition sonar to our most […]
Will Enhance Leadership Position in Marine Technology and Strengthen Global Parts & Accessories Business Brunswick Corporation (NYSE: BC) announced on the 24th of June that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick will add […]
Navico has recruited 30-year industry veteran, Sean Hatherley, for its top sales role for the Americas – Senior Vice President of Sales. Hatherley will oversee all retail, distribution, technical installer and boat builder sales channels in North, Central and South America. He has worked for Navico twice previously, as well as Nautec in the UK, […]
Lowrance®, a world-leader in fishing electronics since 1957, announced today the expansion of its award-winning Lowrance Ghost® freshwater trolling motor design with the new Ghost 52 and 60. The new Ghost 52 and 60 models – with 52- and 60-inch shafts, respectively – bring all the benefits and features of the original Ghost trolling freshwater […]
Lowrance®, a world-leader in fishing electronics since 1957, announced this week the new Active Imaging™ 3-in-1 Nosecone transducer for the Ghost freshwater trolling motor is now shipping. Pinpointing fish-holding Perfect for pinpointing fish-holding areas like rockpiles, standing timber, weedbeds, ditches and drop-offs, the Active Imaging 3-in-1 Nosecone transducer delivers superior clarity and the highest […]
The world’s largest marine electronics supplier and the parent company of brands that include Lowrance and Simrad has moved its US headquarters to the ‘largest market in the world’ for its products. Norwegian-based corporation, Navico, has relocated from its corporate office in New Hampshire to Fort Lauderdale, Florida. The group’s Vice President of Sales, Christian […]
The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders. Lowrance®, a world-leader in fishing electronics since 1957, announced today a software update for its HDS LIVE, HDS Carbon and Elite Ti2 fishfinder/chartplotters. The 20.0 update includes a wealth of powerful new features, including Ghost freshwater trolling […]
Combine a C-MAP chart with selected chartplotters or fishfinders and save up to €300! Save up to €300 when you buy a HOOK², Elite Ti² or HDS LIVE chartplotter/fishfinder and a qualifying C-MAP chart from a participating dealer. HOOK² – €100 Saving with chart With HOOK², you will spend more time fishing and […]
Lowrance®, a world-leader in fishing electronics since 1957 — recently announced the next-generation release of its powerful, yet affordable fishfinder/chartplotter family, Elite Ti2. Delivering enhanced high-resolution sonar functionality, wireless networking and Bluetooth® call/text message display, the Elite Ti2 gives anglers access to features previously reserved for Lowrance’s premium HDS family of displays.
Navico – the world’s largest manufacturer of marine electronics and C-MAP – a leading supplier of digital navigation products to the recreational and commercial marine market – announced this week that they have merged. Effective immediately, C-MAP will become another powerful brand in the Navico portfolio — alongside Lowrance®, Simrad® and B&G®. The merger will […]