A first-of-its-kind initiative for the fly fishing industry has brought brands, shops, lodges and guides together to take action over the climate crisis.
The Fly Fishing Climate Alliance says that climate change is the single biggest threat to fish on the planet and has pledged to go carbon neutral by 2030. As of today, 16 businesses have joined, including Patagonia Fly Fish, Seigler Reels, Monic Fly Lines, Rep Your Water, Rock Treads, Crazy Creek Products, Tailwater Lodge, School of Trout, Emerald Water Anglers, Lary’s Fly & Supply, Low Tide Charters, True North Trout, Soul Fly Outfitters, Emerger Strategies and Craig Matthews.
Our responsibility
“It is our responsibility to do our part to solve this crisis so that we can save the planet, the fish and our businesses,” says the Alliance.
Corinne and Garrison Doctor, co-founders of apparel brand, Rep Your Water, said: “Our business is dependent upon a healthy environment, and because climate change poses a significant threat to that environment and the fish we love, the least we can do is take responsibility for our actions by working to achieve carbon neutrality. We think our industry has everything to gain and nothing to lose by acting on climate.”
The initiative is the idea of sustainability consulting company. Emerger Strategies, which began working on it in 2019 to raise awareness and responsibility for sustainable business practices among the fly fishing community.
AFFTA
Writing on the American Fly Fishing Trade Association (AFFTA) website, Emerger Strategies’ Rick Crawford said: “By working towards a common goal of achieving carbon neutrality, we can make a significant impact in solving the climate crisis while leading by example.
“It is through the actions of the members of this alliance that the fly fishing industry can do its part in saving both the planet and the fish their businesses depend upon.”
Source: www.angling-international.com.
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