Fishbrain (www.fishbrain.com), the world’s most popular mobile app and social network for people who like to fish, has now transitioned into a social commerce company by integrating user reviews into the Fishbrain Shop.

How it works
When a user is uploading a photo of their catch they are now able to tag all of the fishing equipment that made it possible. This subsequently means that when users are looking at a piece of gear, such as baits, lures, rods, reels, lines, etc, within the Fishbrain Shop they can see all of the catches linked to each product.

For example, if a user is choosing between two different rods they can easily see which one has been the most effective among the Fishbrain community. Users also have access to key performance stats, including number of fish caught, and the species it has been particularly effective on. With nearly 10 million catches logged on the Fishbrain app, this feature helps users see their prospective gear in action before making a purchase.

Fishbrain’s shift towards social commerce means it is the first platform in the fishing world to create this new, highly requested feature, which is available to all Fishbrain users in the United States. Fishbrain believes social commerce is the future of community reviews, as real-time, real-life feedback is more reliable and thorough than a typical rating-focused review. Social commerce helps to validate a product’s success and effectiveness, helping anglers to feel comfortable knowing that their expectations will be met, if not exceeded.

Website: www.fishbrain.com.

Also look at:
https://flyfishing-blog.com/flyfishing-blog.com/2019/10/16/fishbrain-shop-allows-users-to-find-and-buy-the-best-fishing-tackle-and-gear-via-the-fishbrain-app/
https://flyfishing-blog.com/flyfishing-blog.com/2020/06/04/online-fishing-gear-sales-grow-by-307-as-sector-finally-embraces-social-commerce-during-covid-19/
https://flyfishing-blog.com/flyfishing-blog.com/2020/09/19/video-introducing-the-scott-centric-fly-rod/