Sponsorship builds upon success of Places to Fish & Boat Map, supports growth in fishing and boating.
The Recreational Boating & Fishing Foundation (RBFF) this week announced Fishbrain as the Presenting Sponsor of the 2021 RBFF Virtual State Marketing Workshop. The Workshop, set for February 23-25, 2021, will center on the theme of “Shaping the Future with Customer Engagement” as millions of younger, more urban, and more diverse anglers and boaters took to the water in 2020.
This annual Workshop brings together representatives from state fish and wildlife agencies, the Association of Fish & Wildlife Agencies (AFWA), the U.S. Fish & Wildlife Service (USFWS) and other NGOs and federal agencies to learn more about the importance of customer engagement and recruitment, retention and reactivation (R3) strategies to increase fishing license sales and boat registrations.
“As the Workshop goes virtual this year, we are expecting record-high attendance,” said RBFF SVP of Marketing & Communication, Stephanie Vatalaro. “Fishbrain’s support will ensure we are able to present valuable and actionable insights, strategies, and ideas to Workshop attendees as they look to continue to engage anglers and boaters in 2021 and beyond.”
Fishbrain and RBFF have worked together on increasing fishing and boating participation since 2015. In 2018, Fishbrain partnered with RBFF to enhance the Take Me Fishing Places to Fish & Boat Map. The map allows anglers and boaters to find nearby bodies of water and boat ramps, filter for certain species of fish, and find related points of interest, such as marinas and tackle shops.
Thanks to Fishbrain’s additional data, the map also showcases recent catches, provides fishing forecasts and shows which methods and gear are being used by other anglers to successfully catch specific fish in a particular body of water. Since the 2018 relaunch, over 6.3 million unique visitors have used the map to learn, plan, and equip for their best day on the water.
The map is an easy-to-use tool for both novice and seasoned anglers and boaters alike. Over 135 brands have incorporated the embeddable version of the map on their websites, offering added value to their site visitors.
“We know that now, more than ever, people are finding solace in the great outdoors. Our goal at Fishbrain is, and always has been, to make angling accessible and exciting to all,” says Lisa Kennelly, Fishbrain’s Chief Marketing Officer. “It is for this reason that we’re thrilled to be both sponsoring and presenting at the 2021 RBFF Virtual State Marketing Workshop, which is focused on helping the fishing and boating community retain its existing members, and engage with a new and more diverse generation angling enthusiasts. We have seen millions of new catches logged in the past year alone, as well as millions of new Fishbrain users. We are excited to share what we have learned during the past year and use this knowledge to help attendees develop and grow their own communities.”
The State Marketing Workshop is a key component of RBFF’s strategy to assist state agencies in enhancing their marketing and communications capacities. For more information about the 2021 RBFF Virtual State Marketing Workshop presented by Fishbrain, please visit https://www.takemefishing.org/statemarketingworkshop.
About the Recreational Boating & Fishing Foundation (RBFF)
RBFF is a nonprofit organization whose mission is to increase recreational angling and boating participation, thereby protecting and restoring the nation’s aquatic natural resources. RBFF’s 60 in 60 effort strives to attract 60 million anglers to the sport by the end of 2021. To help recruit, retain and reactivate participants, RBFF developed the award-winning Take Me Fishing™ and Vamos A Pescar™ campaigns to build awareness of boating, fishing, and conservation and educate people about the benefits of participation. The campaign websites feature how-to-videos and an interactive state-by-state map that allows visitors to find local boating and fishing spots, helping boaters and anglers of all ages and experience levels learn, plan, and equip for a successful day on the water. RBFF also offers its industry stakeholders many tools including a Fishing License & Boat Registration Plugin to connect their customers with the information they need in just one click, as well as an embeddable Places to Fish & Boat Map to help their customers discover places to fish and boat near them.
Fishbrain (https://fishbrain.com) is the world’s most popular mobile app, marketplace and social network for people who love fishing. Depended upon by more than 11 million users across the globe, Fishbrain helps create the best possible fishing experience by providing everyone – whether beginner or pro – with the tools, insights, and support to fully enjoy the world’s most popular hobby.
The app’s in-app and on-web marketplace, Fishbrain Shop, allows users to find and purchase the best fishing gear from some of the world’s most respected brands. Fishbrain’s interactive map helps anglers find hot new fishing spots and see what other people are catching, with what bait and specifically where. With other features like Fish Species Recognition, marine mapping (provided by C-MAP), forecasts, bait recommendations and more, Fishbrain has become one of the most valuable and rewarding tools in a fisherman’s tackle box.
Fishbrain values responsible fishing, supporting a catch and release approach and the sustainable harvest of fish species, as well as the tracking of rare and endangered species through a partnership with the U.S. Fish and Wildlife Service and the Florida Wildlife Commission.
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