Guideline: Behind the experience – Leif Stävmo

Leif Stävmo started the Swedish branch of Guideline in 2001 and since that that day he has been a key factor for the company in a wide range or areas. Not only as one of the worlds leading product developers and rod designers, but also as a front figure for the brand, an overall nice guy and a role model for fly anglers on the Scandinavian fly fishing scene.



In this episode of ‘Guideline – behind the experience´ we get to follow Leif on different work assignments and private outdoor sessions, and get to know his thoughts on work, the evolution of the sport and his approach to fly fishing and lifestyle.


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