Federation of Flemish Fly Fishers (FVV): “It is with a heavy heart that we at FVV have decided to stop organizing the Fly Happening. Over the years, the Fly Happening has grown into a wonderful event where fly fishers, clubs, exhibitors and enthusiasts could come together. That is precisely why this decision is anything but straightforward.

Nevertheless, we must also take a realistic look at developments over recent years. It is becoming increasingly difficult to put together a fully-fledged trade fair. The number of exhibitors is falling, partly due to the strong growth in online sales, and there is also less and less variety in the range of products on offer. At the same time, fixed costs continue to rise sharply. To keep the event financially viable, a significant increase in admission fees would be necessary. We do not consider this a good solution, especially given that even the previous edition, which had more participants, was already operating at a loss.

The challenge is also growing from an organizational perspective. It is becoming increasingly difficult to find enough volunteers for setting up, dismantling and the practical organization. Furthermore, within the FVV we are seeing a decline in the number of affiliated clubs and members, which naturally also has consequences for the support base of an event such as the Fly Happening.

We have therefore not taken this decision lightly. On the contrary, it was taken after a thorough assessment of future prospects and financial viability. It is with great appreciation that we look back on the many wonderful editions of the Fly Happening and on everyone who has devoted their time, energy and enthusiasm to it over the years. It is with a heavy heart that we say farewell to the Fly Happening, but at the same time we believe it is important to continue to view our federation realistically, responsibly and with an eye to the future.

Thank you to everyone who, over the years, helped make the Fly Happening what it was.”

Kind regards,

FVV