Category: Product news

Lowrance Introduces New Recon Trolling Motors

Lowrance®, a world-leader in fishing electronics, last week announced Recon™, a new generation electric steer trolling motor, developed for both fresh and saltwater anglers, featuring a unique joystick remote and best in class power and GPS positioning.

Built for Fresh and Saltwater Anglers Lowrance®, a world-leader in fishing electronics, last week announced Recon™, a new generation electric steer trolling motor, developed for both fresh and saltwater anglers, featuring a unique joystick remote and best in class power and GPS positioning.     “This is an exciting launch for Lowrance because not only […]

Klaus Frimor on the Game Changing 7X Rod Series

The groundbreaking 7X rod series hasn't just changed the fly fishing game – it's reinvented what is possible.

Loop’s Chief Rod Designer Klaus Frimor takes you into the details and benefits of the revolutionary LOOP 7X series – the world’s first and only heptagonal (7-sided) fly fishing rod.     To find out more about 7X visit – https://eu.looptackle.com/products/rods/rod-series/7x-series/. Video filmed in 2020 by our friends at Veiðiflugur in Iceland. Features Icelandic subtitles. […]

Hardy Averon Fly Reel Takes Top Honours at ICAST, Shakespeare Wins the Best Fly Combo

Hardy, the brand synonymous with illustrious fly fishing gear for over 150 years, proudly announces that the Hardy Averon Fly Reel has won the prestigious Best in Category for Best Fly Reel at ICAST 2024.

A timeless, classic fly reel wins Best in Category Hardy, the brand synonymous with illustrious fly fishing gear for over 150 years, proudly announces that the Hardy Averon Fly Reel has won the prestigious Best in Category for Best Fly Reel at ICAST 2024. Renowned for its exceptional craftsmanship and innovation, Hardy continues to set […]

Three fly rods and combo kits ready for instant fishing action

Three fly rods and combo kits ready for instant fishing action.

From Novice to Experienced, Cedar Canyon Fly Rod Series is Tailored to Meet a Variety of Skill Levels     Shakespeare has been a trusted companion for outdoor enthusiasts, fostering cherished memories and deep connections with nature. The new Cedar Canyon Series of fly rods and combos promises fly anglers and the fly curious, quality […]

Fly-Fishing with Leonardo da Vinci, new book out in November

Leonardo da Vinci was obsessed with water. The famed Italian Renaissance artist meticulously drew every aspect of rivers, from the nature of water drops to the ways currents create and destroy the earth’s surface.

Leonardo da Vinci was obsessed with water. The famed Italian Renaissance artist meticulously drew every aspect of rivers, from the nature of water drops to the ways currents create and destroy the earth’s surface. His obsession led him to become a professional hydraulic engineer and an expert on the physics of water. He disproved Aristotle’s […]

Hardy Averon – Perfection in the Form of a Freshwater Fly Reel

Ultra-lightweight reel utilizing Hardy's proven multi-pad disc drag system.

Ultra-lightweight reel utilizing Hardy’s proven multi-pad disc drag system For over 150 years, Hardy has remained the top brand for fly anglers who demand nothing but the best in fishing gear. Known for its unmatched craftsmanship and innovation, Hardy continues to set the standard for meticulously crafted fly gear with the introduction of the Hardy […]

California Fly Fisher Magazine to Relaunch in July 2024

California Fly Fisher, a beloved 31-year-old magazine that published its final issue last fall, is set to relaunch in both print and digital formats this July under the new leadership of Tracey Diaz.

California Fly Fisher, a beloved 31-year-old magazine that published its final issue last fall, is set to relaunch in both print and digital formats this July under the new leadership of Tracey Diaz. “California is remarkable. Its diversity of waters and fisheries is unmatched by any other state in the lower 48. There’s so much […]

OUT NOW! The new AUGUST 2024 issue of FlyFishing & FlyTying

The salmon-hitcher's guide; Fine margins on reservoirs; 7 August ANT-idotes.

The salmon-hitcher’s guide; Fine margins on reservoirs; 7 August ANT-idotes     THE BRAND NEW ISSUE The hitch-fisher’s guide to salmon; August Ant-idotes; Fine margins.     THE HITCH-FISHER’S GUIDE Gear up for “The pinnacle of salmon sport”. August 2024 issue. At newsagents from today!   Buy Online Now   Plus loads more informative articles, […]

Flying Fisherman celebrates 40 years of clear vision

For four decades, Flying Fisherman Sunglasses have been synonymous with clarity, durability and innovation in fishing eyewear.

For four decades, Flying Fisherman Sunglasses have been synonymous with clarity, durability and innovation in fishing eyewear. As it prepares to celebrate its 40th anniversary, we look at its journey from a small startup to a global brand and explore how it continues to shape the industry today. After years of producing Flying Fisherman sport […]

The In the Loop Magazine summer-edition is now online

ISSUE 41: Featuring record-sized taimen, Papua New Guinea, Africa and lots more.

ISSUE 41: Featuring record-sized taimen, Papua New Guinea, Africa and lots more The summer-edition is now online featuring record-sized taimen, exploratory trips to Papua New Guinea, wilderness fishing in Africa and lots more. https://www.intheloopmag.com.     The June issue of In the Loop Magazine features contributions from Rasmus Ovesen, Martin Ejler Olsen, Keith Rose-Innes, Felix […]

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