Category: Product news

Catch Magazine – Issue #87 Announcement!

It’s Spring here at Catch, and we’re taking you on geographical whirlwind tour.

  Catch Magazine Issue 87 is live! It’s Spring here at Catch, and we’re taking you on geographical whirlwind tour. Check out the northern pike from Sweden’s Lapland. See Atlantic salmon from Nova Scotia and wild trout from various North American western waters. Don’t miss the blue-water photography of Florida’s favourite game fish, like bonefish, […]

Umpqua SWIFTLINK™ Pack Collection

SWIFTLINK™ is built to match the way anglers fish - efficiently, stylish, and without compromise. Born from five generations of Umpqua pack innovation

SWIFTLINK™ is built to match the way anglers fish – efficiently, stylish, and without compromise. Born from five generations of Umpqua pack innovation, SWIFTLINK™ is our most purpose-driven carry system to date. With built-in LINK™ magnetic ports, dialled storage layouts, and a range of carry styles, these packs give anglers total control and limitless customisation […]

Loop Presents: The Take | A New Free Digital Magazine

Introducing The Take, Loop’s new (free) monthly digital magazine that invites you waist-deep into a world of wild fish and wild places.

  Introducing The Take, Loop’s new (free) monthly digital magazine that invites you waist-deep into a world of wild fish and wild places. – Travel with Loop to the world’s most remarkable fly fishing destinations – See how Loop is protecting fragile habitats while safeguarding the future of our sport – Learn tackle, tactics and techniques from […]

Hardy Introduces the All-New Averon Streamer Fly Reel

The first fly reel purpose-built with Kelly Galloup specifically for streamer fishing.

The first fly reel purpose-built with Kelly Galloup specifically for streamer fishing Hardy, known for its excellence in innovation, is proud to announce the new Averon Streamer Fly Reel, the first fly reel designed specifically for streamer fishing. Developed in collaboration with Kelly Galloup and built on Hardy’s proven Averon platform, the Averon Streamer has […]

New Guideline CEO: Why we are targeting US market again

One of Europe’s top fly fishing brands is making its third attempt to establish a foothold in the US market with its new CEO insisting the timing may not be not ideal – thanks to tariffs and import issues – but the company’s set-up and organisation is better prepared.

One of Europe’s top fly fishing brands is making its third attempt to establish a foothold in the US market with its new CEO insisting the timing may not be not ideal – thanks to tariffs and import issues – but the company’s set-up and organisation is better prepared. Guideline, the Norwegian company with markets […]

JMC launches its largest and most ambitious fly rod series ever

The JMC KULT Series represents a landmark in freshwater fly rods.

  The JMC KULT Series represents a landmark in freshwater fly rods. “This is the largest and most ambitious series JMC has ever launched, combining cutting-edge technology, premium materials, and unmatched value,” Jean-Baptiste Nuremberg, Fly Fishing Products Manager at the SERT-owned company told Angling International. “Designed for technical anglers, every rod in the series is […]

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