With “Deer Hair Flytying Masterclass” Barry Ord Clarke has written what can easily be considered as the ultimate book on fly tying with deer hair. Even though many books on fly tying usually have sections on tying with deer hair, there are very few publications that deal specifically with this subject. In 1994 […]
Umpqua Feather Merchants: When Lance Egan hits the river he does not do it lightly, he dedicates his full attention to the water and the fish he is after. With that comes the demand for a pack that will allow him to perform to the best of his ability. Lance chooses the SWIFTLINK™ Overlook Chest […]
Deer hair fly-tying does not have to be difficult. Barry makes it effortless. Merlin Unwin Books Ltd is publishing Barry Ord Clarke’s new book on the 17th of September. “Deer Hair Flytying Masterclass” covers deer hair as a material in-depth, explains tying techniques, the tools and materials, and presents 44 patterns with detailed step-by-step photography. Master […]
Simms, Loop, St. Croix and Asghar Export earned ICAST New Product Showcase Awards this week at the largest fishing trade show in the world. Fly Fishing Awards: • Fly Fishing Reel: Loop Classic X Multiplier • Fly Fishing Rod: St. Croix Imperial Fly Rods • Fly Fishing Technical Apparel: Simms Men’s G3Z […]
Thomas & Thomas is excited to announce the release of the highly anticipated Contact III+, a fully redesigned third generation of T&T’s award-winning Contact rod series. Building on the proven success of the Contact II, each model retains the familiar action and flex profiles of its predecessor, ensuring a seamless transition for anglers, now […]
From tricky trout in the wilds of Argentine Patagonia to battling bonefish in the Bahamas, the latest edition of our new digital magazine The Take sees us embark on an entertaining, informative and educational journey across the world of fly fishing. Read Issue #3 Now Congratulations to Ross Pitsenberger, who has won […]
St. Croix Fly unveils next-gen IMPERIAL & IMPERIAL SALT fly rods at ICAST Hang around fly fishing circles long enough and, chances are, a large majority of anglers you’ll meet started with, and still have an IMPERIAL rod in their arsenal. Tried and true, the IMPERIAL series of all water rods delivers more […]
Poetry (and Science) in Motion Some describe Spey casting as an art. That’s fair. The flow is real, but rod designers at St. Croix Fly say it’s just as much science as art. All-new for 2027, PHYSYX SPEY rods are conceived, engineered, and precision-crafted to elevate the spey-casting experience with science that supports […]
Loop’s Head of Rod Design Eoin Fairgrieve introduces our new Trak series. Back in early 2025, we set ourselves a mission to create best value fly rod on the market. A rod that would deliver outstanding performance way beyond its price point. After months of testing and refining out in the wild, we’re […]
Summer has arrived together with our June-issue. As always – 100% free for anyone to enjoy. https://www.intheloopmag.com Our 2026 summer-edition features articles from near and far – from Sweden and Finland to Newfoundland and Labrador. We’d like to extend our most sincere gratitude to all the contributors; Alvaro G Santillán, Micke Lindström, Ted Logardt, Håkan […]
