Guideline & John Norris Demo days As part of the John Norris / Guideline Demo Days in May 2025, we captured all the Master Classes and Clinics hosted by the Guideline team and the Guideline UK Ambassadors. In this session, Spey Casting World Champion Tellis Katsogiannos shares his expert approach to Spey casting […]
Guideline Aura fly reels elevate performance into beauty — light, strong, and elegant in every detail. The lightweight construction complements modern fly rods, and the fully sealed carbon-fibre drag system delivers smooth, consistent resistance in both fresh and salt water. With seven models and three colours in the range each size is carefully matched to […]
The Rivolt series is an evolution of the former Stoked range, featuring improvements in casting and fishing performance, as well as in materials and technology. These rods are equipped with high-quality guides, reel seats, and cork handles, which—combined with their low swing weight—deliver a genuine feel when casting and fishing. For anglers seeking a reliable, […]
The unique Fast Full Flex action presented in single handed rods. Easy to cast with its deep flexing blank and fast recovery speed. Designed to make Spey and water anchored casting easier and is the perfect choice for all single handed migratory fishing. In this video, Tellis Katsogiannos—Guideline Product Developer and Spey World Champion—walks through […]
Scandinavian fly fishing brand Guideline has appointed former product and brand director Espen Myhre to the role of CEO, with responsibility for its companies in Norway, Sweden and the USA as part of a plan for global growth. Former CEO/CFO Thomas Carlsson will continue as CFO, leading finance and administration and ensuring financial discipline and operational stability. […]
Introducing the newest member of the Guideline NT11 Fast Full Flex family: the 12’ #7/8 (26–32 grams / 401–494 grains). Built for steelhead and sea-trout anglers—and equally at home chasing salmon in smaller or low-water rivers. Its deep, full-flex action paired with ultra-fast recovery makes every Spey cast feel effortless, while the blank’s cushioning nature […]
Born in Scandinavia, tested Worldwide. Over 30 years of experience driven by design, sustainability and the love of fly fishing. https://www.guidelineflyfish.com/en/ #flyfishing
Guideline is proud to introduce the next evolution in tapered leaders: the all-new Power Strike Pro. The leader is often the unsung hero of success on the water. Getting the right taper and length to deliver your fly perfectly — in any situation, on any river — is an art form. Some say there are […]
As part of the John Norris / Guideline Demo Days in May 2025, we filmed all the Master Classes and Clinics delivered by the Guideline team and Guideline UK Ambassadors. In this session, Max Kantor, Guideline US Manager, introduces the essentials of saltwater fly fishing. With a focus on mindset, preparation, and practical technique, Max […]
Spend a day on the water with renowned angler Paul Procter as he shares his best low water tactics and tips. Paul breaks down the strategies that can make the difference between a tough day and a memorable one. Whether you are a seasoned fly fisher or just starting out, you will pick up insights […]
