Lowrance®, a world-leader in fishing electronics since 1957, this week announced Eagle®, the latest offering in the brand’s entry level fishfinder/chartplotter lineup. Featuring newly designed high-definition enhanced sonar, with FishReveal™ technology and detailed C-MAP® charting including Genesis Live, Eagle is Lowrance’s most accessible fishfinder yet. “Eagle brings Lowrance’s high-definition sonar to our most […]
Lowrance®, a world-leader in fishing electronics since 1957, announced today the expansion of its award-winning Lowrance Ghost® freshwater trolling motor design with the new Ghost 52 and 60. The new Ghost 52 and 60 models – with 52- and 60-inch shafts, respectively – bring all the benefits and features of the original Ghost trolling freshwater […]
Lowrance®, a world-leader in fishing electronics since 1957, announced this week the new Active Imaging™ 3-in-1 Nosecone transducer for the Ghost freshwater trolling motor is now shipping. Pinpointing fish-holding Perfect for pinpointing fish-holding areas like rockpiles, standing timber, weedbeds, ditches and drop-offs, the Active Imaging 3-in-1 Nosecone transducer delivers superior clarity and the highest […]
The new 20.0 software update is now available for HDS LIVE, Elite Ti², and HDS Carbon fish finders. Lowrance®, a world-leader in fishing electronics since 1957, announced today a software update for its HDS LIVE, HDS Carbon and Elite Ti2 fishfinder/chartplotters. The 20.0 update includes a wealth of powerful new features, including Ghost freshwater trolling […]
Combine a C-MAP chart with selected chartplotters or fishfinders and save up to €300! Save up to €300 when you buy a HOOK², Elite Ti² or HDS LIVE chartplotter/fishfinder and a qualifying C-MAP chart from a participating dealer. HOOK² – €100 Saving with chart With HOOK², you will spend more time fishing and […]
Quiet by Name. Powerful by Design. Never Spook a Fish Again. Lowrance®, a world-leader in fishing electronics since 1957, announced the next step in Lowrance’s delivery of the ultimate fishing system to the serious angler – the new Lowrance Ghost freshwater trolling motor. Reliable, rugged and built to last, the new ultra-quiet Lowrance Ghost freshwater […]
Two of the biggest players in the fishing electronics market – Lowrance and Garmin – will go head to head with new trolling motors at next week’s ICAST show. Both companies have kept their products largely under wraps, but the news in both cases has been leaked on social media. A YouTube video […]
Built to Last – New Lowrance Trolling Motor to be Unveiled at ICAST. We put our 60-plus years of innovation and marine electronics expertise to work in designing our new trolling motors. After years of researching when and why trolling motors fail, we went to work to exceed those standards, building our first trolling motor, […]
LiveSight™ Sonar turns every cast into a sight-fishing experience with real-time views of lure and fish movements. Anglers can watch fish react to their presentation – as it happens – and gain insight on what’s working, what isn’t and what to do next. Best Live-Sonar Fishfinding Tool Available Anglers will have an easier time […]
Lowrance®, a world-leader in fishing electronics since 1957 — announced the release of a new, innovative pulse compression radar, HALO24, which combines the performance and reliability of Lowrance’s award-winning radars with the advantages of a new profile and lightweight design.