St. Croix Fly unveils next-gen IMPERIAL & IMPERIAL SALT fly rods at ICAST Hang around fly fishing circles long enough and, chances are, a large majority of anglers you’ll meet started with, and still have an IMPERIAL rod in their arsenal. Tried and true, the IMPERIAL series of all water rods delivers more […]
Poetry (and Science) in Motion Some describe Spey casting as an art. That’s fair. The flow is real, but rod designers at St. Croix Fly say it’s just as much science as art. All-new for 2027, PHYSYX SPEY rods are conceived, engineered, and precision-crafted to elevate the spey-casting experience with science that supports […]
Award-Winning Legend Elite all-water fly rod series ready for September fishing adventures ICAST 2025 presented great opportunities for reconnecting with existing retail and media friends, while making plenty of new ones. St. Croix had a lot to talk about earlier this month at the world’s largest fishing trade show; specifically, the four […]
St. Croix Fly announces the return of Legend Elite and Legend Elite Salt fly rods for 2026 Moses and Merlin had staffs. Cronus had a scythe, Poseidon had a trident, and Athena had a rod. These mystical objects all wielded great powers and were not just tools. Each was an extension of its […]
St. Croix Fly announces availability of all-new TECHNICA Series premium fly rods If you spend enough time chasing hatches on technical trout fisheries where 5X is maximum, 6X is the norm, and 7X lives in your pack because some days that’s the difference between looks and eats, you begin to realize the deck […]
St. Croix Rod, hand-crafters of the Best Rods on Earth® for 75 years, is pleased to announce the hiring of Zack Dalton as Fly Fishing Director of Sales. Dalton brings 23 years of experience in the fly-fishing business to his new position at St. Croix. A lifelong angler, Dalton grew up in Idaho Falls […]
Talented industry veteran tasked with leading St. Croix’s growth in fly St. Croix Rod, handcrafters of the Best Rods on Earth® for nearly 75 years, is pleased to announce the hiring of Tom Larimer as Fly Fishing Brand Manager. Larimer brings over 25 years of experience in the fly-fishing business to his new position […]
A Simple Choice for Fly Fishing Success. St. Croix Imperial® USA and Imperial Salt Fly Rods are designed and handcrafted in the USA for pride-inspiring performance. Fly fishing can be a complex game in its highest forms. One can fly fish for a lifetime and never learn half of what there is to know […]
Good Fly Fishing for Trout and Bass is Easy to Find St. Croix Mojo Trout and Mojo Bass Fly Rods feed the flies to the fish that make anglers smile Fueled by an influx of quality, affordable gear and our society’s growing love affair with all manner of low-impact eco-recreation, fly fishing has enjoyed […]
New Imperial Salt Fly Rods at ICAST. Exceptionally versatile, powerful and smooth, St. Croix’s new Imperial® Salt fly rods add muscle to your mechanics. Serious salty flyrodders are always working on their mechanics. From practicing double-hauls and driving big streamers into the wind, to rolling over a crab pattern so it consistently lands with the […]
