Newell Brands has today announced that it has agreed the sale of Pure Fishing to a New York-based private equity group in a deal that is worth $1.3 billion. Sycamore Partners is the surprise choice of new owner for the business. It is unknown in fishing circles and owns no outdoor leisure-related industries. It specialises […]
Pure Feel. Pure Presentation. Pure Fun. Presenting the new Winston PURE light line series. For those who prefer to fish with a light touch. These moderate action rods feature a quick recovery that allows for open loops for fine dry fly presentation along with the ability to generate faster line speed for different conditions. The […]
Neil Eibeler, who has replaced John Doerr as the CEO of Pure Fishing, has strong management credentials going back 16 years with Newell Brands, the tackle company’s owner. He has been President of Irwin Tools since 2001, President of Rubbermaid Commercial Products (RCP) since 2010 and his role as President of Professional Segements for the […]
The first series of Pure Fly NZ set a new benchmark in fly fishing entertainment. Each episode follows a pair of passionate Kiwi anglers as they explore the stunning rivers, lakes and waterways of New Zealand. The series makes extensive use of aerial filming, super slow motion cameras, time-lapse photography and of course, the jaw […]
Fly-fishing always plays an important role at the trade show EFTTEX and this year is no exception. Remember that these products will most likely not be available until 2017. More detailed information on the new products will follow later. Website: www.eftta.com.
New Hodgman® VION H-LOCK Wade Boot is Pure Fishing’s entry in the “Best New Clothing Category” in the Best New Product Award Entries at EFTTEX 2016. Hodgman® offers anglers a solid foundation for wading across moss covered rocks or gravel laden streams with the most innovative and intuitive products on the market. The developed and […]
Job Description: Marketing Co-ordinator Department: Marketing Manager: Sales & Marketing Director Location: Breda, The Netherlands JOB SUMMARY: The postholder will be responsible for supporting the drive for customer and consumer demand through commercial marketing activity. This will involve co-ordinating the timely execution of marketing plans and projects, and working closely with the Brand teams and […]
It is hard to believe that an American wader and clothing manufacturer that’s been around since 1838 is only just making its European debut. That’s the case for Pure Fishing-owned Hodgman, but it has been well worth the wait. It’s always exciting when a company makes its debut in the market of another region. Translating […]