A good piece of gear should never retire early, which is why Simms Fishing is launching Simms Recast, a resale platform that helps anglers buy and sell pre-owned Simms outerwear, boots, packs and more.
Whether it’s a weatherproof piece of outerwear with seasons left in it or a pack ready for its next adventure, Recast keeps Simms gear in action thanks to the marketplace, powered by Archive. Ben Christensen, head of Simms, said: “Simms Recast is more than just a resale platform – it’s about fostering a stronger connection within the angling community and ensuring our gear stays in use for as long as possible. “By making our products more accessible through resale, we’re expanding our reach and welcoming new anglers into the Simms family, all while staying true to our commitment to quality and conservation.”
At launch, Simms Recast operates as a peer-to-peer marketplace, where anglers can list their own used Simms gear and sell directly to others. Down the line, Simms will introduce a Managed Resale model, offering an even more seamless way for customers to buy and sell pre-owned gear. As one of the first fishing brands to embrace resale, Simms says it is pioneering circularity in the angling world – reinforcing its long-standing commitment to product longevity and sustainability. Simms Recast extends the brand’s repair and warranty programs, giving anglers a trusted place to keep great gear in play while making high-quality products more accessible.
Emily Gittins, co-founder and CEO of Archive, added: “Resale is a natural fit for Simms, a brand built on quality and gear that’s made to last. With Recast, Simms is not only opening up its products to a broader community of anglers but also reinforcing its commitment to keep great gear going. “We’re thrilled to power this program and help Simms bring circularity to the fishing world in a way that feels authentic to its brand and customers.”
Simms Recast is part of the brand’s 2026 vision: “What is the Future of Fishing?” – a commitment to sustainability, innovation, and a stronger fishing community. Whether you’re an experienced angler looking to offload gear or a newcomer just getting into fishing.
Source: https://www.tackletradeworld.com/simms-unveils-resale-marketplace-gear-longevity.