The European Fishing Tackle Trade Association (EFTTA) is delighted to welcome Decathlon — a global multi-specialist sports brand, manufacturer, and retailer — as its newest member. This high-profile addition reflects EFTTA’s expanding influence and its mission to strengthen and unify the European fishing tackle industry. As a global leader in sporting goods — Decathlon brings valuable experience, broad market reach, and a strong commitment to sustainability.
Decathlon, through its purpose to “move People through the wonder of sport” and its extensive network of stores and teammates across Europe and the world, aims to make sport accessible to all. In particular, its expert fishing brand “Caperlan” is putting sport fishing at the forefront — promoting it as a responsible activity that fosters both physical and mental health.
Their commitment to the planet and sport aligns perfectly with EFTTA’s mission to promote recreational angling to policymakers. The collaboration between EFFTA and Decathlon is expected to bring mutual benefits, including shared insights into market trends, enhanced advocacy for key industry issues, and greater opportunities for promoting ethical and environmentally conscious fishing practices.
Gerard Bakkenes, EFTTA Board, commented: “We are very pleased to welcome Decathlon to EFTTA. As both a manufacturer and retailer with its own dedicated fishing brand, Decathlon brings valuable perspectives to our association. Their commitment to responsible recreational angling, sustainability, and accessibility perfectly mirrors our values. Decathlon’s engagement will strengthen our voice in Brussels and beyond, and we are confident this collaboration will open new avenues to promote and protect recreational angling throughout Europe.”
Together, EFTTA and Decathlon will work to ensure that recreational angling continues to grow as a sustainable and valued part of Europe’s outdoor culture and economy.
About Decathlon:
A global multi-specialist sports brand catering for everyone from beginners to top athletes,
Decathlon is an innovative manufacturer of sporting goods for all skill levels. With over 101,100 teammates and 1,817 stores worldwide, Decathlon and its teams have been working since 1976 to fulfil an ongoing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.
About European Fishing Tackle & Trade Association (EFTTA):
EFTTA is an independent association representing the European tackle trade and recreational angling industry. EFTTA is a registered lobbying organisation that actively promotes and protects recreational angling, supports the tackle trade, and influences relevant EU policies and legislation. The association also advocates for nature conservation and sustainability through the restoration and protection efforts of anglers and industry stakeholders. Membership is open to manufacturers, importers, exporters, wholesalers, agents, media, and related associations.
