At Loon Outdoors, “Fishing With A Conscience” is more than a tag-line. It’s the foundation behind every product we make. Founded in Boise, Idaho in 1991, Loon Outdoors has remained family-owned and deeply connected to the rivers, fisheries, and anglers that inspire everything we do. From environmentally conscious product development to hand-built manufacturing in the USA, this film takes a closer look at the people, philosophy, and purpose behind the brand.

This is about more than gear. It’s about the future of fly fishing.