Tag: Hardy

Hardy Announces its New Flagship Store and Museum

Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history.

  Hardy’s New Flagship Store and Museum Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history   Legendary fly fishing brand, Hardy, is pleased to announce the Grand Opening of their flagship retail store, The Hardy Store & Museum, located in the heart of Alnwick, UK. Hardy, which will celebrate […]

Iconic Pure Fishing fly brand expands in UK

Pure Fishing has reorganised and expanded its UK location.

Pure Fishing has reorganised and expanded its UK location. The office team, previously at Alnwick in the north east of England, has been relocated to nearby Cramlington, while Hardy’s, the company’s flagship fly brand, has opened The Hardy Store & Museum in its birthplace. Hardy, which celebrates its 150th anniversary next year, has also invested […]

Hardy gives the most famous fly reel ever made a facelift

The evolution of the Hardy Perfect, the most famous fly reel ever made, has taken another step with the introduction of two new models for 2021.

The evolution of the Hardy Perfect, the most famous fly reel ever made, has taken another step with the introduction of two new models for 2021. The Pure Fishing brand has re-imagined two classics, the Wide Spool Perfect and the Narrow Spool Perfect, complete with Hardy’s time-tested, adjustable check system and ‘Perfect’ sound.   Narrow […]

Farlows: New fly-fishing products by Hardy

Farlows recently uploaded a number of product videos by Hardy. In these videos, Howard Croston explains the many features of the latest exciting products by Hardy.

Farlows recently uploaded a number of product videos by Hardy. In these videos, Howard Croston explains the many features of the latest exciting products by Hardy.   Hardy Ultralite LL Single Handed Fly Rods Never before have light line and river specific anglers had so many advanced techniques to choose from. The surge in popularity […]

Video’s on new Hardy Zane Pro Rods and Ultradisc UDLA fly-reels

2020 ICAST Online Best of Category Winner – Fly Fishing Rod.

2020 ICAST Online Best of Category Winner – Fly Fishing Rod Why redesign possibly the greatest saltwater fly rod ever built? Why reduce the shaft diameter on selected sizes for better wind penetration and reduced weight? Why redesign the mandrels and pattern layups to squeeze every last drop of performance out of the aerospace grade […]

Pure Fishing man crowned World Fly Fishing Champion

Howard Croston, Hardy product guru and manager and captain of the England fly fishing team, led from the front in the 39th FIPS-Mouche World Fly Fishing Championships by winning the individual competition.

Howard Croston, Hardy product guru and manager and captain of the England fly fishing team, led from the front in the 39th FIPS-Mouche World Fly Fishing Championships by winning the individual competition. Croston, who is Global Brand Business Manager at the UK-based Pure Fishing brand, won team gold in the 2009 championship and was fourth […]

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