Tag: Hardy

Hardy Fortuna Regent Fly Reel Takes Top ICAST Honour

Already highly regarded by fly anglers worldwide, iconic fly-fishing brand Hardy Fly Fishing made a huge splash this week at ICAST 2022 when the innovative Hardy Fortuna Regent Reel won the top award for Best in Category for Fly Reel and Accessories in the event’s New Product Showcase.

  Amid tough competition the Hardy Fortuna Regent saltwater fly reel captures prestigious Best Fly Fishing Reel and Accessory Award at ICAST 2022. Already highly regarded by fly anglers worldwide, iconic fly-fishing brand Hardy Fly Fishing made a huge splash this week at ICAST 2022 when the innovative Hardy Fortuna Regent Reel won the top […]

Hardy Fortuna Regent Saltwater Fly Reel

Built for the toughest saltwater battles, tested around the world.

Built for the toughest saltwater battles, tested around the world. Iconic fly-fishing brand Hardy continues to surpass expectations in the saltwater space with the new Fortuna Regent fly reel. Built to exceed the expectations of competitive saltwater anglers, the Hardy Fortuna Regent reel was designed to deliver effortless control and power under the most demanding […]

New home for Pure Fishing’s revered fly brand

A trade park currently under development in the ancient English town of Alnwick, Northumberland, is to be the new home for Pure Fishing brand Hardy’s.

A trade park currently under development in the ancient English town of Alnwick, Northumberland, is to be the new home for Pure Fishing brand Hardy’s. Relocation to the 36,000 square feet development, due for completion in Spring next year, allows Hardy’s to stay in the town that has been its home since it was founded […]

Video 150 years of Hardy

This film encapsulates the 150 year journey of Hardy Fly Fishing.

This film encapsulates the 150 year journey of Hardy Fly Fishing.     Client: Hardy Fly Fishing Production/Agency: @museldn Directed by: Danny Cooke Writer & Producer: Ross Perkins Narration: Tim McGill Cinematography: Danny Cooke, Greg Hegel, Tony Stintzing Aerial Cinematography: Greg Hegel, Andrei Tavolzhanskii Editor: Hendrik Rojas   Also look at: https://flyfishing-blog.com/flyfishing-blog.com/2021/09/14/hardy-announces-its-new-flagship-store-and-museum/ https://flyfishing-blog.com/flyfishing-blog.com/2021/07/14/icast-news-hardy-ultralite-x-fly-rod/ https://flyfishing-blog.com/flyfishing-blog.com/2020/12/14/hardy-gives-the-most-famous-fly-reel-ever-made-a-facelift/

Hardy Announces its New Flagship Store and Museum

Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history.

  Hardy’s New Flagship Store and Museum Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history   Legendary fly fishing brand, Hardy, is pleased to announce the Grand Opening of their flagship retail store, The Hardy Store & Museum, located in the heart of Alnwick, UK. Hardy, which will celebrate […]

Iconic Pure Fishing fly brand expands in UK

Pure Fishing has reorganised and expanded its UK location.

Pure Fishing has reorganised and expanded its UK location. The office team, previously at Alnwick in the north east of England, has been relocated to nearby Cramlington, while Hardy’s, the company’s flagship fly brand, has opened The Hardy Store & Museum in its birthplace. Hardy, which celebrates its 150th anniversary next year, has also invested […]

Hardy gives the most famous fly reel ever made a facelift

The evolution of the Hardy Perfect, the most famous fly reel ever made, has taken another step with the introduction of two new models for 2021.

The evolution of the Hardy Perfect, the most famous fly reel ever made, has taken another step with the introduction of two new models for 2021. The Pure Fishing brand has re-imagined two classics, the Wide Spool Perfect and the Narrow Spool Perfect, complete with Hardy’s time-tested, adjustable check system and ‘Perfect’ sound.   Narrow […]

Farlows: New fly-fishing products by Hardy

Farlows recently uploaded a number of product videos by Hardy. In these videos, Howard Croston explains the many features of the latest exciting products by Hardy.

Farlows recently uploaded a number of product videos by Hardy. In these videos, Howard Croston explains the many features of the latest exciting products by Hardy.   Hardy Ultralite LL Single Handed Fly Rods Never before have light line and river specific anglers had so many advanced techniques to choose from. The surge in popularity […]

Video’s on new Hardy Zane Pro Rods and Ultradisc UDLA fly-reels

2020 ICAST Online Best of Category Winner – Fly Fishing Rod.

2020 ICAST Online Best of Category Winner – Fly Fishing Rod Why redesign possibly the greatest saltwater fly rod ever built? Why reduce the shaft diameter on selected sizes for better wind penetration and reduced weight? Why redesign the mandrels and pattern layups to squeeze every last drop of performance out of the aerospace grade […]

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