Hardy Fly-Fishing Ambassador Andy Mill receives highest honour for his advancements in saltwater conservation Hardy Fly Fishing Ambassador Andy Mill will be inducted into the Bonefish and Tarpon Trust Hall of Fame. Mill will be presented with the Curt Gowdy Memorial Media Award. The former Olympic skier retired from skiing in 1981 and […]
Amid tough competition the Hardy Fortuna Regent saltwater fly reel captures prestigious Best Fly Fishing Reel and Accessory Award at ICAST 2022. Already highly regarded by fly anglers worldwide, iconic fly-fishing brand Hardy Fly Fishing made a huge splash this week at ICAST 2022 when the innovative Hardy Fortuna Regent Reel won the top […]
Built for the toughest saltwater battles, tested around the world. Iconic fly-fishing brand Hardy continues to surpass expectations in the saltwater space with the new Fortuna Regent fly reel. Built to exceed the expectations of competitive saltwater anglers, the Hardy Fortuna Regent reel was designed to deliver effortless control and power under the most demanding […]
A trade park currently under development in the ancient English town of Alnwick, Northumberland, is to be the new home for Pure Fishing brand Hardy’s. Relocation to the 36,000 square feet development, due for completion in Spring next year, allows Hardy’s to stay in the town that has been its home since it was founded […]
This film encapsulates the 150 year journey of Hardy Fly Fishing. Client: Hardy Fly Fishing Production/Agency: @museldn Directed by: Danny Cooke Writer & Producer: Ross Perkins Narration: Tim McGill Cinematography: Danny Cooke, Greg Hegel, Tony Stintzing Aerial Cinematography: Greg Hegel, Andrei Tavolzhanskii Editor: Hendrik Rojas Also look at: https://flyfishing-blog.com/flyfishing-blog.com/2021/09/14/hardy-announces-its-new-flagship-store-and-museum/ https://flyfishing-blog.com/flyfishing-blog.com/2021/07/14/icast-news-hardy-ultralite-x-fly-rod/ https://flyfishing-blog.com/flyfishing-blog.com/2020/12/14/hardy-gives-the-most-famous-fly-reel-ever-made-a-facelift/
Hardy’s New Flagship Store and Museum Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history Legendary fly fishing brand, Hardy, is pleased to announce the Grand Opening of their flagship retail store, The Hardy Store & Museum, located in the heart of Alnwick, UK. Hardy, which will celebrate […]
Pure Fishing has reorganised and expanded its UK location. The office team, previously at Alnwick in the north east of England, has been relocated to nearby Cramlington, while Hardy’s, the company’s flagship fly brand, has opened The Hardy Store & Museum in its birthplace. Hardy, which celebrates its 150th anniversary next year, has also invested […]
Hardy Ultralite X Rod Designed to be the lightest and most versatile rod in the Hardy collection. Hardy’s legacy as the gold standard in fly-fishing gear began in 1872 and continues today as the company maintains its leadership position in the construction of dynamic and original offerings in both fresh and saltwater, including […]
The evolution of the Hardy Perfect, the most famous fly reel ever made, has taken another step with the introduction of two new models for 2021. The Pure Fishing brand has re-imagined two classics, the Wide Spool Perfect and the Narrow Spool Perfect, complete with Hardy’s time-tested, adjustable check system and ‘Perfect’ sound. Narrow […]
Farlows recently uploaded a number of product videos by Hardy. In these videos, Howard Croston explains the many features of the latest exciting products by Hardy. Hardy Ultralite LL Single Handed Fly Rods Never before have light line and river specific anglers had so many advanced techniques to choose from. The surge in popularity […]