For over 135 years, Hardy has been the name synonymous with “Perfect” fly reels. Never content, the Hardy engineers consistently strive for enhancements in their search for true perfection. This week, Hardy is excited to announce the latest addition to its legendary line-up: the upgraded 1921 Wide Spool Perfect fly reel. Already celebrated as the […]
A revolutionary reel designed to elevate the Euro Nymphing experience for technical anglers Hardy is proud to announce the launch of the Averon Euro Nymph, a state-of-the-art fly-fishing reel crafted specifically to meet the unique demands of Euro Nymphing. As this technique gains traction in the United States, the Averon Euro Nymph stands out […]
Hardy blends tradition with innovation in its newest lightweight offering perfect for light lines Hardy, the name synonymous with fly fishing excellence for over a century, announces the launch of the Resonate, the newest addition to their line-up of freshwater fly reels. The Resonate is not just another fly reel; it is the culmination of […]
A timeless, classic fly reel wins Best in Category Hardy, the brand synonymous with illustrious fly fishing gear for over 150 years, proudly announces that the Hardy Averon Fly Reel has won the prestigious Best in Category for Best Fly Reel at ICAST 2024. Renowned for its exceptional craftsmanship and innovation, Hardy continues to set […]
Pure Fishing, a global leader in the fishing tackle industry, announces the promotion of Jon Schlosser, former Senior Vice President of Marketing, to Chief Product and Brand Officer. This significant move underscores the company’s commitment to leading and innovating in the market by aligning the brand, product, and R&D functions under Schlosser’s experienced leadership. […]
Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an […]
The Greys Cruise combo features a medium fast action 4pc fly rod matched with a Greys Cruise large arbour fly reel featuring a full disc drag and matching floating fly line. Available in multiple sizes, there is a Cruise combo perfect for everything from small rivers and streams, to large Stillwater lakes, and even saltwater. […]
Bringing together some of the most iconic features from past Hardy Perfect reels, the ‘1912 Perfect’ incorporates the famous 1912 Perfect check mechanism, Polished Red Agate Line Guard, and a classic pre 1920’s narrow spool design. • 1912 Perfect check mechanism • Red agate line guard • Classic narrow spool design • Engineered […]
Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST 2023. The Hardy Marksman Z Fly Rod, designed to be an angler’s ally in the unpredictable and varied challenges of the saltwater environment, has won the prestigious ICAST Best in Category for Fly Rod Award. […]
Rediscover timeless excellence with the remake of the bestselling Hardy fly reel of all times The return of a legend – a reimagined version of the most popular Hardy freshwater fly reel series ever. This highly-anticipated reintroduction marks the first time this Hardy reel, true to its original design and unchanged since the 1970s, is […]