Tag: Pure Fishing

Hardy Fortuna Regent Fly Reel Takes Top ICAST Honour

Already highly regarded by fly anglers worldwide, iconic fly-fishing brand Hardy Fly Fishing made a huge splash this week at ICAST 2022 when the innovative Hardy Fortuna Regent Reel won the top award for Best in Category for Fly Reel and Accessories in the event’s New Product Showcase.

  Amid tough competition the Hardy Fortuna Regent saltwater fly reel captures prestigious Best Fly Fishing Reel and Accessory Award at ICAST 2022. Already highly regarded by fly anglers worldwide, iconic fly-fishing brand Hardy Fly Fishing made a huge splash this week at ICAST 2022 when the innovative Hardy Fortuna Regent Reel won the top […]

Hardy Fortuna Regent Saltwater Fly Reel

Built for the toughest saltwater battles, tested around the world.

Built for the toughest saltwater battles, tested around the world. Iconic fly-fishing brand Hardy continues to surpass expectations in the saltwater space with the new Fortuna Regent fly reel. Built to exceed the expectations of competitive saltwater anglers, the Hardy Fortuna Regent reel was designed to deliver effortless control and power under the most demanding […]

New home for Pure Fishing’s revered fly brand

A trade park currently under development in the ancient English town of Alnwick, Northumberland, is to be the new home for Pure Fishing brand Hardy’s.

A trade park currently under development in the ancient English town of Alnwick, Northumberland, is to be the new home for Pure Fishing brand Hardy’s. Relocation to the 36,000 square feet development, due for completion in Spring next year, allows Hardy’s to stay in the town that has been its home since it was founded […]

Plano Weekend Series Backpack

Distributes tackle evenly for easy carrying.

Distributes tackle evenly for easy carrying. The latest addition to Plano’s popular Weekend Series tackle bags, this double-shouldered bag holds an incredible amount of tackle while distributing the load and allowing maximum mobility. Like all of Plano’s packs, the Weekend Series Backpack is made of premium components that are made to withstand the elements. The […]

Hardy Announces its New Flagship Store and Museum

Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history.

  Hardy’s New Flagship Store and Museum Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history   Legendary fly fishing brand, Hardy, is pleased to announce the Grand Opening of their flagship retail store, The Hardy Store & Museum, located in the heart of Alnwick, UK. Hardy, which will celebrate […]

Iconic Pure Fishing fly brand expands in UK

Pure Fishing has reorganised and expanded its UK location.

Pure Fishing has reorganised and expanded its UK location. The office team, previously at Alnwick in the north east of England, has been relocated to nearby Cramlington, while Hardy’s, the company’s flagship fly brand, has opened The Hardy Store & Museum in its birthplace. Hardy, which celebrates its 150th anniversary next year, has also invested […]

ICAST News: Plano EDGE Micro Fly Tackle Box

Proven EDGE technology specifically for fly anglers.

    Plano EDGE New Micro Fly Tackle Box Proven EDGE technology specifically for fly anglers. The Plano EDGE Micro Fly Tackle Box gives anglers everything they love about the EDGE Series—things like keeping water out, preventing rust and superior organization—in a pocket-sized package. Designed for fly anglers, the EDGE Micro Fly Tackle Box provides […]

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