Pure Fishing, a global leader in the fishing tackle industry, announces the promotion of Jon Schlosser, former Senior Vice President of Marketing, to Chief Product and Brand Officer. This significant move underscores the company’s commitment to leading and innovating in the market by aligning the brand, product, and R&D functions under Schlosser’s experienced leadership. […]
Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an […]
The Greys Cruise combo features a medium fast action 4pc fly rod matched with a Greys Cruise large arbour fly reel featuring a full disc drag and matching floating fly line. Available in multiple sizes, there is a Cruise combo perfect for everything from small rivers and streams, to large Stillwater lakes, and even saltwater. […]
Bringing together some of the most iconic features from past Hardy Perfect reels, the ‘1912 Perfect’ incorporates the famous 1912 Perfect check mechanism, Polished Red Agate Line Guard, and a classic pre 1920’s narrow spool design. • 1912 Perfect check mechanism • Red agate line guard • Classic narrow spool design • Engineered […]
Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST 2023. The Hardy Marksman Z Fly Rod, designed to be an angler’s ally in the unpredictable and varied challenges of the saltwater environment, has won the prestigious ICAST Best in Category for Fly Rod Award. […]
Rediscover timeless excellence with the remake of the bestselling Hardy fly reel of all times The return of a legend – a reimagined version of the most popular Hardy freshwater fly reel series ever. This highly-anticipated reintroduction marks the first time this Hardy reel, true to its original design and unchanged since the 1970s, is […]
Redefining Performance in Saltwater Fishing Just in time for those saltwater flats trips, the Hardy Marksman Z Fly Rod is a groundbreaking addition to our premier saltwater rod range. This innovative rod leverages the latest in performance materials to deliver a level of strength, reduced weight, and durability unmatched in the market. The Hardy Marksman […]
Fly Fishers International (FFI) and Pure Fishing are excited to announce a new partnership that brings Hardy into the fold of industry leaders supporting FFI’s fly fishing education and growth initiatives. As one of Pure Fishing’s most respected fishing brands, Hardy has long enjoyed a reputation as a premier manufacturer of high-performance fly rods and […]
Kite series offers a step forward in performance and feature upgrades to give anglers even more options. A step forward from the accomplished Lance series of rods, the Kite features several performance and convenience upgrades combined with an expanded range of models that offer Greys performance across a wide range of fishing scenarios and techniques. […]
What started as the first of its kind Euro combo expands to include more offerings. Greys, known for its innovative design and creative fly fishing tackle, has now expanded the popular FIN series to include a full line of high performance setups to get anglers fishing faster. Featuring the all new Greys FIN fly reel, […]