Tag: Pure Fishing

Hardy Announces its New Flagship Store and Museum

Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history.

  Hardy’s New Flagship Store and Museum Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history   Legendary fly fishing brand, Hardy, is pleased to announce the Grand Opening of their flagship retail store, The Hardy Store & Museum, located in the heart of Alnwick, UK. Hardy, which will celebrate […]

Iconic Pure Fishing fly brand expands in UK

Pure Fishing has reorganised and expanded its UK location.

Pure Fishing has reorganised and expanded its UK location. The office team, previously at Alnwick in the north east of England, has been relocated to nearby Cramlington, while Hardy’s, the company’s flagship fly brand, has opened The Hardy Store & Museum in its birthplace. Hardy, which celebrates its 150th anniversary next year, has also invested […]

ICAST News: Plano EDGE Micro Fly Tackle Box

Proven EDGE technology specifically for fly anglers.

    Plano EDGE New Micro Fly Tackle Box Proven EDGE technology specifically for fly anglers. The Plano EDGE Micro Fly Tackle Box gives anglers everything they love about the EDGE Series—things like keeping water out, preventing rust and superior organization—in a pocket-sized package. Designed for fly anglers, the EDGE Micro Fly Tackle Box provides […]

ICAST News: Frabill Ultralight Conservation Series Net

A wealth of features for easier, safer landing of fish.

  A wealth of features for easier, safer landing of fish. One-handed catches have never been easier than with Frabill’s all-new Conservation Ultralight Net. The low-resistance net and handle slide in and out of the water swiftly to reduce strain on you and your catch. The newest addition to Frabill’s Conservation Series still includes all […]

Hardy gives the most famous fly reel ever made a facelift

The evolution of the Hardy Perfect, the most famous fly reel ever made, has taken another step with the introduction of two new models for 2021.

The evolution of the Hardy Perfect, the most famous fly reel ever made, has taken another step with the introduction of two new models for 2021. The Pure Fishing brand has re-imagined two classics, the Wide Spool Perfect and the Narrow Spool Perfect, complete with Hardy’s time-tested, adjustable check system and ‘Perfect’ sound.   Narrow […]

PENN enters the fly fishing market with Battle combo

PENN has long been known as one of the industry’s premier saltwater brands, famous for enduring products like the Senator reel and the Power Stick rod.

PENN has long been known as one of the industry’s premier saltwater brands, famous for enduring products like the Senator reel and the Power Stick rod. But in all its 88 years, the Pure Fishing brand has hardly ever ventured into the fly fishing market – until now that is.   Affordable package PENN’S all-new […]

UK consultancy secures Pure Fishing design contract

Industry-leading design consultancy RISE CREATIVE has secured a new contract with market-leading giant Pure Fishing on its fly fishing hard goods portfolio.

Industry-leading design consultancy RISE CREATIVE has secured a new contract with market-leading giant Pure Fishing on its fly fishing hard goods portfolio. Following its work on the new RVR reel for BAUER Fly Reels, RISE CREATIVE has secured a new contract to mastermind the creative Industrial Design process for Pure Fishing. With immediate effect, RISE […]

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