Hardy is saddened to share the news of the passing of Jim Murphy. He served as the Director of Fly Fishing and was the face of Hardy for many years. He spent 37 years in the fly-fishing industry. Jim led with calm strength and set a high bar for how to represent a legacy […]
Celebrated angler and long-time Hardy collaborator honoured for his influence in saltwater fly fishing. Andy Mill’s induction into the IGFA Fishing Hall of Fame is a richly deserved honour that reflects both his extraordinary accomplishments on the water and his lasting impact on the sport of fly fishing. As an angler, author, conservationist, and long-time […]
Hardy is proud to announce that the Fortuna Regent fly reel has been awarded the coveted 2025 Consumer Choice Award for Best Saltwater Reel by The Fly Fishing Show. The Fly Fishing Show is the prominent travelling consumer show for fly anglers nationwide in the USA. The competition featured 38 categories with 150 products, […]
Introducing the Limited Edition TU Tealweight Fly Reel For more than a century, Hardy has been inspired by the waters that unite anglers across the globe. Today, Hardy is proud to announce a meaningful collaboration with Trout Unlimited, commemorating 65 years of the organization’s work to protect and restore North America’s rivers and streams. […]
For over 135 years, Hardy has been the name synonymous with “Perfect” fly reels. Never content, the Hardy engineers consistently strive for enhancements in their search for true perfection. This week, Hardy is excited to announce the latest addition to its legendary line-up: the upgraded 1921 Wide Spool Perfect fly reel. Already celebrated as the […]
A revolutionary reel designed to elevate the Euro Nymphing experience for technical anglers Hardy is proud to announce the launch of the Averon Euro Nymph, a state-of-the-art fly-fishing reel crafted specifically to meet the unique demands of Euro Nymphing. As this technique gains traction in the United States, the Averon Euro Nymph stands out […]
Hardy blends tradition with innovation in its newest lightweight offering perfect for light lines Hardy, the name synonymous with fly fishing excellence for over a century, announces the launch of the Resonate, the newest addition to their line-up of freshwater fly reels. The Resonate is not just another fly reel; it is the culmination of […]
A timeless, classic fly reel wins Best in Category Hardy, the brand synonymous with illustrious fly fishing gear for over 150 years, proudly announces that the Hardy Averon Fly Reel has won the prestigious Best in Category for Best Fly Reel at ICAST 2024. Renowned for its exceptional craftsmanship and innovation, Hardy continues to set […]
Pure Fishing, a global leader in the fishing tackle industry, announces the promotion of Jon Schlosser, former Senior Vice President of Marketing, to Chief Product and Brand Officer. This significant move underscores the company’s commitment to leading and innovating in the market by aligning the brand, product, and R&D functions under Schlosser’s experienced leadership. […]
Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an […]
