Loon Outdoors Presents Tools of the Trade Volume 2

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Loon Outdoors Presents Tools of the Trade Volume 2


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Loon Outdoors is proud to present Tools of the Trade Vol:2, Tools of the Trade is a series of videos featuring Loon Outdoors Ambassadors and their use of Loon’s tools. The videos are made in partnership with Dominic Bruno of Wade Deep Media.

For most of us, choosing the right tools and tackle is the difference between a forgettable day on the water and a great day on the water.  But guides—men and women who fish for a living—rely on their tools to make a living and put food on their table.  Tools of the Trade is a reminder that Loon’s products are built for professionals who are choosing their tools with higher stakes than your average angler.

“Tools of the Trade is about showcasing our Ambassadors that work on the water and at the vise every day to make a living,” says Hogan Brown, Director of Marketing Loon Outdoors. “We are excited to release volume 2 of this project featuring our Ambassador John Fochetti. There are few guides in the world that have guided as many fisheries as John and work on as many different bodies of water in a year. He is the model ambassador for us, as guides like him hold us to the standard that our tools must work for all anglers, on all waters, and in any situation they may find themselves in. If our tools work and solve the problems that John—and guides like him—encounter when it comes to putting food on the table by guiding 200+ days a year across every conceivable type of fresh water fishery, then they will work for our customers.”

Check out the Volume 2 of Tools of the Trade  featuring professional guide and Loon Outdoors Ambassador John Fochetti’s on the Lower Sacramento River, Lake Shasta, Hat Creek, and around his house in Redding, California.


About Loon Outdoors

Every angler puts a lot of thought into what he or she brings to the water. We believe it is equally important to think about what is left there. That is what fishing with a conscience is all about; ascribing value to the health of the water we fish. We develop our products with these values in mind and make sure they are safe for fish, fisheries, and fishermen, without ever compromising quality or performance. By offering reusable and biodegradable weights and indicators we make sure lost tackle doesn’t harm wildlife. Our floatants, sinkets and cleaners are solvent-free and consist of water-soluble components that perform without polluting the water. And our tying paints, cements and wax are non-toxic and odorless, to keep tying benches free from harmful fumes. We will continue to develop products that help anglers protect the water they love while they are doing what they love. Our products will always allow anglers to fish with a conscience.

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Loon Outdoors PO Box 3517 Ashland, OR 97520, USA


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