GUY HARVEY TO UNVEIL INNOVATIVE THREADCYCLED™ TEXTILE TECHNOLOGY AND NEW APPAREL AT ICAST 2021
THREADCYCLED T-Shirts Will Take Center Stage at ICAST’S New Product Showcase
Known for their dynamic marine-inspired apparel, Guy Harvey announced yesterday plans to launch their innovative THREADCYCLED technology at ICAST. Guy Harvey is proud to be one of the first apparel brands to adopt this new ‘zero-waste’ manufacturing process that repurposes 100 percent of textile waste into upcycled yarn.
Starting this fall, Guy Harvey will be able to use this technology to turn scrap material from previously manufactured apparel into regenerated men’s and women’s moisture-wicking t-shirts. These new garments will contribute to Guy Harvey’s commitment to ocean conservation and sustainability while maintaining the highest level of performance and functionality. From cutting-edge sustainable manufacturing processes to the scientific research that is funded by the apparel sales, the company’s product line offers consumers eye-catching, versatile clothing that has been created using the most environmentally friendly methods available.
“We are committed to sourcing the best practices when it comes to our apparel manufacturing to ensure we minimize the impact on our natural environment.” Dr. Guy Harvey explains. “The fashion industry contributes to upwards of 148 million tons of fashion waste each year, and we are proud to be on the forefront of positive change in the industry. With our new THREADCYCLED technology, we will be able to offer an upcycled alternative to traditional manufacturing practices with the same quality that our leisure and technical apparel is known for.”
The Guy Harvey Men’s Regenerated Yarn Tee will be on display at the Guy Harvey booth (#3006) and entered in the “Lifestyle Apparel for Men” category at ICAST 2021’s New Product Showcase. To show support for sustainable manufacturing practices, please consider voting for this innovative product. The company will also be hosting a happy hour at the Buyer’s Lounge on Wednesday and Thursday from 4-6 p.m. and offering one-on-one interviews with Guy Harvey upon request.
To learn more about Guy Harvey apparel, please visit guyharvey.com.
To check out the THREADCYCLED catalog, please click HERE.
About Guy Harvey:
Since 1986, Guy Harvey has created marine-inspired apparel that blends performance, comfort and durability. Started by Marine Biologist and Artist Dr. Guy Harvey, the brand is committed to making products that contribute to ocean conservation and marine education. Guy Harvey continuously implements innovative, sustainable manufacturing practices. From the use of REPREVE polyester to their new THREADCYCLED technology (repurposing 100% of textile waste into upcycled yarn) to powering its manufacturing facility with solar panels and purifying 100% of the water used in the dying and steaming process, Guy Harvey is focused on making responsible apparel that consumers can feel good about wearing. Additionally, a portion of all proceeds of officially licensed Guy Harvey products go to the Guy Harvey Ocean Foundation (GHOF), which conducts scientific research and hosts educational programs aimed at conserving the marine environment. To learn more about Guy Harvey apparel, please visit guyharvey.com.
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