More than 20 brands from across the globe were recognised for the excellence of their new products at Europe’s top trade show last week.
Brands that included the likes of iconic Norwegian giant, Mustad, US visitors KastKing, Australia’s JM Gillies, Indonesian visitors PT Central Sarana Pancing – owner of the Relix brand – and emerging Chinese tackle maker Golden Catch – all visited the winners podium to pick up prizes at the EFTTEX New Products Awards.
UK fly fishing tackle supplier Snowbee returned to the show and picked up five awards, while Mustad won three at the event in Brussels. In the category of fly fishing the following awards were presented:
Apparel & General Clothing
Winner: Snowbee UK Graphene Quilted Thermal Jacket (received by Simon Kidd, Snowbee)
Apparel & General Sunglasses
Winner: Wiley X Jakl
Runner-up: Leech Eyewear Xcurrent
Fly Fishing Accessory
Winner: Dinsmores Non-Toxic Stealth Egg Shot
Runner-up: Snowbee UK Twin Fly & Leader Keeper Patch
Fly Fishing Line
Winner: Balazs Filament Technologies (BFT) Carbotex Steelhead
Runner-up: Snowbee UK Spectre Pro 6ft Sink Tip Fly
Fly Fishing Reel
Winner: Snowbee UK Classic 2 Cassette with loaded fly lines
Fly Fishing Rod
Winner: Snowbee UK Spectre Pro 9’#9
Fly Fishing Wader
Winner: Snowbee UK STX2 Breathable Stockingfoot XL Long
Source: The full list of winners, which were presented their awards by Angling International owner, Rob Carter, can be seen here: https://angling-international.com/2025/09/15/international-brands-recognised-at-europes-top-trade-show/.
