Artifishal: full-length documentary by Patagonia is now online

The road to extinction is paved with good intentions.


Patagonia made Artifishal to defend wild salmon and wild rivers, and to illustrate the devastating costs—ecological, financial and cultural—of human arrogance. If there’s a future for salmon and the communities that depend on them, it’s in the realization that the best hatchery is a healthy river.

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Protect Wild Salmon

Tell decision-makers to stop wasting money on failed plans and invest in science-based solutions to save endangered wild salmon and orcas: Stop hatcheries, reduce harvest and remove dams.

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Photos: (Top) Down the drain. Thousands of domesticated hatchery salmon pour into San Francisco Bay. BEN MOON (Bottom) Concerned citizens protest net-pen salmon farms at a Cooke Aquaculture facility in the Puget Sound, Washington. BEN MOON.


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