Hardy’s New Flagship Store and Museum
Celebrating its 150th Anniversary with a new store and museum continuing Hardy’s deep history
Legendary fly fishing brand, Hardy, is pleased to announce the Grand Opening of their flagship retail store, The Hardy Store & Museum, located in the heart of Alnwick, UK. Hardy, which will celebrate its 150th anniversary next year, is taking this opportunity to showcase their deep history and innovations throughout the years. This world-class destination is located within yards of the original Hardy factory. We celebrate its rich history and offer anglers and customers from around the world an opportunity to visit both the past and the future of Hardy.
This beautiful new store, with its high ceilings and open-floor layout, offers customers a retail experience that is true to the Hardy legacy. In addition to the beautiful retail section, the flagship store is home to a museum that showcases the company and its contributions to the sport of fly fishing throughout the years. As part of its key strategy to highlight Hardy’s pride in retaining the factory in Alnwick, the store also showcases the manufacturing process which continues to remain in this historic Northumbrian market village.
John Henderson, UK Manufacturing & Commercial Director, said “I have been with Hardy since I left school 25 years ago. I am immensely proud to be part of this fantastic brand whose heritage and roots remain in Alnwick, my hometown.”
In addition to the flagship store, Hardy is also investing in a brand-new purpose-built location for its skilled manufacturing team, many of whom have worked with Hardy for decades. The significant investment in both sites continues to lay a solid foundation for the company’s continued growth in Alnwick, the UK, and globally.
“While all our brands are important to the angling community, it is not a stretch to say that Hardy, as one of the oldest manufacturing fly fishing brands in the world, occupies a special place,” said CEO, Harlan Kent, a passionate fly angler and Hardy fan. “This investment is a commitment to the innovation that created legendary Hardy products, prized by collectors, and continues with new offerings for the most discerning and accomplished fly anglers of today and tomorrow.”
The new store is located at 30 Bondgate Within, Alnwick, NE66 1TJ, UK, and is open Monday through Saturday 9 am to 5 pm.
About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, All Star, Berkley, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Johnson, JRC, Mitchell, Penn, Pflueger, Plano, Sebile, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.
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